Telcomns Battle; Competition gets more fierce as MTN expands its services and offerings with World Bank support
The African telcomn space has always been highly competitive.
Arguably one of the most capital-intensifying sector but also a super-lucrative one. The past years has witnessed the rise and fall of many service providers.
Statistia reports over185million Mobile cellular subscriptions in Nigeria as at 2018,Egypt had over 96.6 and south Africa had over 96.97m. Apparently, the figures must have increased, giving fact that phones have become a necessity for many people throughout the world. Cell phones are the perfect way to stay connected with others and provide the user with a sense of security. Every cellphone definetely needs a mobile network operator to function with.
The World Bank and African Development Bank report there are 650 million mobile users in Africa, surpassing the number in the United States or Europe. In some African countries more people have access to a mobile phone than to clean water, a bank account or electricity, the agencies added. What’s more? There is a rise for mobile accesibility defuinetely cqlling for network providers. Little wonder the competiotion in the telcomns sector gets fierce daily. The urge to control an established market with millions of active users.
Lets take some amazing facts and figures on African service providers by INTEGRAL.
Vodafone has operations in Ghana, South Africa and Egypt with 439.6-million subscribers. Spanish mobile network Telefónica, which includes Movistar, O2 and Vivo, is currently ranked as the fourth largest network, with just over 231.8-million subscribers, Airtel, one of Africa’s most popular networks, has a subscriber base of just over 227-million users, Orange, owned by France Télécom has over 217-million users, MTN is the largest mobile network in Africa, in terms of indigenous network , with a subscriber base of 152.3 million, Etisalat is ranked the 15th largest mobile network in the world (approximately 135-million subscribers),
The comepetition for market dominance between these providers become intense daily. The battle for supremacy continues. This cmes with innovations, improvements for good customer experiences, tariffs and data plan most suitable for users and even platforms to reward customer loyalties.
Creative adverts appealing to audiences have been adopted in recent times, marketing strategies have been top-notch. It’s a super-competitive scene, and the supremacy battle goes on.